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Broadcast copywriting /

Orlik, Peter B.

Broadcast copywriting / Peter B. Orlik - 3rd ed. - Boston : Allyn and Bacon, c1986. - xv, 618 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0205087507

LCCN: 85022935

Subjects--Topical Terms:
Broadcasting--Authorship
Broadcast advertising.

Dewey Class. No.: 808.066791 OR BR

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