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Bland, Michael.

Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - London : Kogan Page, 2005. - x, 150 p. ; 24 cm. - PR in practice series .

Includes bibliographical references (p. 141-142) and index.

ISBN: 9780749443801

LCCN: 2005005042

Subjects--Topical Terms:
Public relations.
Mass media and business.

LC Class. No.: HD59 / .B565 2005

Dewey Class. No.: 791.4502/8