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Segall, Ken.

Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York : Portfolio/Penguin, 2012. - xi, 225 p. ; 24 cm.

Includes index.

The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human-- Think skeptic -- Think war -- Conclusion -- Think different.

Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.

Adult Follett Library Resources. Adult.

ISBN: 9781591844839 (trade) 1591844835

LCCN: 2011049212

Subjects--Personal Names:
Jobs, Steve, 1955-2011.
Jobs, Steve, 1955-2011.

Subjects--Corporate Names:
Apple Computer, Inc.
Apple Computer, Inc.

Subjects--Topical Terms:
Creative ability in business.
Marketing.
Business.
Creative ability.
Marketing.

LC Class. No.: HD53 / .S44 2012

Dewey Class. No.: 658.4/094