Branding in China : the media platforms reaching 1.3 billion consumers. Parallel title in Chinese on cover and spine: Di zao ming pai zai Zhougguo - Singapore : China Knowledge Press, c2005. - 355 p. : col. ill., maps ; 21 cm.
Includes: Directory of Advertising & PR companies Directory of Media Companies Meida Rates for TV & Newspapers -- cover.
Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China--and how the country's method of branding differs from other Asian countries--as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China's most populated cities.
9814163058
2005M02177
Brand name products--China.
Brand name products--Marketing.--China
Marketing--China.
Advertising agencies--Directories.--China
Advertising--Brand name products--China.
HF6161.B4 / B73 2005
658.8270951
Includes: Directory of Advertising & PR companies Directory of Media Companies Meida Rates for TV & Newspapers -- cover.
Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China--and how the country's method of branding differs from other Asian countries--as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China's most populated cities.
9814163058
2005M02177
Brand name products--China.
Brand name products--Marketing.--China
Marketing--China.
Advertising agencies--Directories.--China
Advertising--Brand name products--China.
HF6161.B4 / B73 2005
658.8270951