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Strategic analysis :

Zanoni, Andrea.

Strategic analysis : processes and tools / Andrea Beretta Zanoni. - New York : Routledge, c2012. - x, 136 p. : ill. ; 24 cm. - Routledge research in strategic management ; 1. .

Includes bibliographical references and index.

Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts.

ISBN: 9780415880633 0415880637 9780203802908 (ebk) 020380290X (ebk)

LCCN: 2011013349

Nat. Bib. Agency Control No.: 015830151 Uk

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / .Z36 2012

Dewey Class. No.: 658.4/012

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