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Godin, Seth.

Purple cow : transform your business by being remarkable / Seth Godin. - New York : Portfolio, 2003. - x, 145 p. : ill ; 19 cm.

Includes index.

Contains an alternate approach to traditional marketing techniques that challenges organizations to apply more innovative methods to their advertising campaigns.

Adult Follett Library Resources.

ISBN: 159184021X (alk. paper)

LCCN: 2003046271

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415 / .G578 2003

Dewey Class. No.: 658.8