Uncommon sense, common nonsense :
Goddard, Jules.
Uncommon sense, common nonsense : why some organisations consistently outperform others / Jules Goddard; Tony Eccles. - London : Profile, c2012. - xvii, 233 p ; 22 cm.
Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.
9781846686016
Strategic planning.
Industrial management.
Uncommon sense, common nonsense : why some organisations consistently outperform others / Jules Goddard; Tony Eccles. - London : Profile, c2012. - xvii, 233 p ; 22 cm.
Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.
9781846686016
Strategic planning.
Industrial management.