Ethical chic :

Hawthorne, Fran.

Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. - Boston : Beacon Press, c2012. - xxvi, 181 p. ; 24 cm.

Includes bibliographical references (p. 172-181).

Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.

9780807000946

2011048739


Corporations--Moral and ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Corporate image--United States--Case studies.
Brand loyalty--United States--Case studies.
Corporations--Ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Brand name products--Case studies.

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