Ethical chic :
Hawthorne, Fran.
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. - Boston : Beacon Press, c2012. - xxvi, 181 p. ; 24 cm.
Includes bibliographical references (p. 172-181).
Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.
9780807000946
2011048739
Corporations--Moral and ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Corporate image--United States--Case studies.
Brand loyalty--United States--Case studies.
Corporations--Ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Brand name products--Case studies.
174/.4
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. - Boston : Beacon Press, c2012. - xxvi, 181 p. ; 24 cm.
Includes bibliographical references (p. 172-181).
Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.
9780807000946
2011048739
Corporations--Moral and ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Corporate image--United States--Case studies.
Brand loyalty--United States--Case studies.
Corporations--Ethical aspects--United States--Case studies.
Business ethics--United States--Case studies.
Social responsibility of business--United States--Case studies.
Brand name products--Case studies.
174/.4