Killeen, Rachel.
Client science : the five Cs marketing plan for professionals / Rachel Killeen. - Sydney : Wellington, N.Z. : Institute of Chartered Accountants in Australia ; New Zealand Institute of Chartered Accountants (NZICA), c2010. - x, 221 p. ; 24 cm.
Printed and bound in Australia by Thomson Reuters (Professional) Australia Limited. First published in 2010 by Chartered Accounts Ireland, Dublin.
Includes bibliographical references.
9780864607911
Marketing--Management.
Marketing--Planning.
658.8
Client science : the five Cs marketing plan for professionals / Rachel Killeen. - Sydney : Wellington, N.Z. : Institute of Chartered Accountants in Australia ; New Zealand Institute of Chartered Accountants (NZICA), c2010. - x, 221 p. ; 24 cm.
Printed and bound in Australia by Thomson Reuters (Professional) Australia Limited. First published in 2010 by Chartered Accounts Ireland, Dublin.
Includes bibliographical references.
9780864607911
Marketing--Management.
Marketing--Planning.
658.8