Killeen, Rachel.

Client science : the five Cs marketing plan for professionals / Rachel Killeen. - Sydney : Wellington, N.Z. : Institute of Chartered Accountants in Australia ; New Zealand Institute of Chartered Accountants (NZICA), c2010. - x, 221 p. ; 24 cm.

Printed and bound in Australia by Thomson Reuters (Professional) Australia Limited. First published in 2010 by Chartered Accounts Ireland, Dublin.

Includes bibliographical references.

9780864607911


Marketing--Management.
Marketing--Planning.

658.8

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