Griffin, Ricky W.
International business / Ricky W. Griffin, Michael W. Pustay. - 7th global ed. - Boston : Pearson, c2013. - 598 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Accompanied by MyIBLab See the hands in the air, hear the roar of discussion - be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
9780273765868
International business enterprises--Management.
International business / Ricky W. Griffin, Michael W. Pustay. - 7th global ed. - Boston : Pearson, c2013. - 598 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Accompanied by MyIBLab See the hands in the air, hear the roar of discussion - be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
9780273765868
International business enterprises--Management.