Capon, Noel.
The marketing mavens / Noel Capon. - 1st ed. - New York : Crown Business, c2007. - x, 307 p. ; 25 cm.
Includes bibliographical references (p. [289]-293) and index.
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
9780307354099 0307354091
2006101945
Relationship marketing.
Customer relations.
Marketing--Management.
HF5415.55 / .C37 2007
658.8
The marketing mavens / Noel Capon. - 1st ed. - New York : Crown Business, c2007. - x, 307 p. ; 25 cm.
Includes bibliographical references (p. [289]-293) and index.
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
9780307354099 0307354091
2006101945
Relationship marketing.
Customer relations.
Marketing--Management.
HF5415.55 / .C37 2007
658.8