The essentials of corporate communications and public relations. - Boston : Alexandria, VA : Harvard Business School Press ; Society for Human Resource Management, c2006. - xix, 311 p. : ill ; 24 cm. - Business literacy for HR professionals . - Harvard business literacy for HR professionals series. .
Includes bibliographical references (p. 285-292) and index.
Offers human resources professionals practical guidance on public relations and for communication in a corporate environment, explaining the importance of using integrated communication strategy and the communication needs of various audiences, and discussing verbal, written, and electronic communication tools.
Adult Follett Library Resources.
9781591398196 (pbk.) 1591398193 (pbk.)
2006007136
Communication in management.
Communication in personnel management.
Public relations.
Communication in management.
Communication in personnel management.
Public relations.
HF5549.5.C6 / E87 2006
658.4/5
Includes bibliographical references (p. 285-292) and index.
Offers human resources professionals practical guidance on public relations and for communication in a corporate environment, explaining the importance of using integrated communication strategy and the communication needs of various audiences, and discussing verbal, written, and electronic communication tools.
Adult Follett Library Resources.
9781591398196 (pbk.) 1591398193 (pbk.)
2006007136
Communication in management.
Communication in personnel management.
Public relations.
Communication in management.
Communication in personnel management.
Public relations.
HF5549.5.C6 / E87 2006
658.4/5