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All business is local :

Quelch, John A.

All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz. - London : Portfolio Penguin, c2012. - 248 p. : ill. ; 24 cm.

Originally published: New York: Portfolio Penguin. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780241961643 (pbk.) : £14.99 0241961645 (pbk.) : £14.99

Nat. Bib. No.: GBB265969 bnb

Subjects--Topical Terms:
Internet marketing.
Communication in marketing.
Marketing.
Globalization.

Dewey Class. No.: 658.8

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