Sullivan, Luke.

Hey whipple squeeze this! : the classic guide to creating great ads / by Luke Sullivan with Sam Bennett. - 4th ed. - Hoboken, NJ : Wiley, c2012. - xiii, 386 p. : ill. ; 23 cm.

Includes bibliographical references (p. 351-365) and index.

Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.

Adult Follett Library Resources. Adult.



9781118101339 (pbk. : acid-free paper) 1118101332

2011039737


Advertising copy.
BUSINESS & ECONOMICS / Advertising & Promotion.

HF5825 / .S88 2012

659.13/2

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