Hey whipple squeeze this! :
Sullivan, Luke.
Hey whipple squeeze this! : the classic guide to creating great ads / by Luke Sullivan with Sam Bennett. - 4th ed. - Hoboken, NJ : Wiley, c2012. - xiii, 386 p. : ill. ; 23 cm.
Includes bibliographical references (p. 351-365) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources. Adult.
9781118101339 (pbk. : acid-free paper) 1118101332
2011039737
Advertising copy.
BUSINESS & ECONOMICS / Advertising & Promotion.
HF5825 / .S88 2012
659.13/2
Hey whipple squeeze this! : the classic guide to creating great ads / by Luke Sullivan with Sam Bennett. - 4th ed. - Hoboken, NJ : Wiley, c2012. - xiii, 386 p. : ill. ; 23 cm.
Includes bibliographical references (p. 351-365) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources. Adult.
9781118101339 (pbk. : acid-free paper) 1118101332
2011039737
Advertising copy.
BUSINESS & ECONOMICS / Advertising & Promotion.
HF5825 / .S88 2012
659.13/2