Peterson, Mark, 1956-

Sustainable enterprise : a macromarketing approach / Mark Peterson. - Thousand Oaks : SAGE, c2013. - xx, 535 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781412998680 (pbk.)

2012024976


Marketing--Social aspects.
Social responsibility of business.

HF5415 / .P4419 2013

658.8/02

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