Peterson, Mark, 1956-
Sustainable enterprise : a macromarketing approach / Mark Peterson. - Thousand Oaks : SAGE, c2013. - xx, 535 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412998680 (pbk.)
2012024976
Marketing--Social aspects.
Social responsibility of business.
HF5415 / .P4419 2013
658.8/02
Sustainable enterprise : a macromarketing approach / Mark Peterson. - Thousand Oaks : SAGE, c2013. - xx, 535 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412998680 (pbk.)
2012024976
Marketing--Social aspects.
Social responsibility of business.
HF5415 / .P4419 2013
658.8/02