Bailyn, Evan.

Outsmarting Google / SEO secrets to winning new business Evan Bailyn with Bradley Bailyn. - Indianapolis, Ind. : Que, c2011. - xi, 226 p. : ill. ; 23 cm.

On cover: SEO secrets to winning new business.

Trust : the currency of Google -- The five ingredients of Google optimization -- How to reel in links -- Using time to gain trust -- The nuclear football -- Google AdWords as a complement to SEO -- Tracking your progress with search operators -- Google optimzation myths -- White hat versus black hat SEO -- Optimizing for Yahoo! and Bing -- Converting your SEO results into paying customers -- The intersection of social media and SEO -- The future of SEO.

9780789741035 0789741032

2011010081


Google (Firm)


Electronic commerce.
Internet searching.
Web search engines.
Success in business.

HD9696.8.U64 / G6627 2011

658.8/72

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