Inside Coca-Cola :
Isdell, Edward Neville, 1944-
Inside Coca-Cola : a CEO's life story on building the world's most popular brand / Coca-Cola Neville Isdell, with David Beasley. - 1st St. Martin's Griffin ed. - New York : St. Martin's Griffin, 2012, c2011. - xiv, 254 p. : ill. ; 22 cm.
Includes index.
CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.
9781250013712 (pbk.) 1250013712
Chief executive officers--Biography.
Soft drink industry.
Chief executive officers--Biography.
Soft drink industry.
338.7/66362/092 B
Inside Coca-Cola : a CEO's life story on building the world's most popular brand / Coca-Cola Neville Isdell, with David Beasley. - 1st St. Martin's Griffin ed. - New York : St. Martin's Griffin, 2012, c2011. - xiv, 254 p. : ill. ; 22 cm.
Includes index.
CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.
9781250013712 (pbk.) 1250013712
Chief executive officers--Biography.
Soft drink industry.
Chief executive officers--Biography.
Soft drink industry.
338.7/66362/092 B