Cannon, Joseph P., Ph. D.
Basic marketing : a global-managerial approach. - 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008. - 1 v.790 p. (various pagings) : col. ill., col. maps ; 28 cm.
Previous ed.: published as by William D. Perreault, Jr. and E. Jerome McCarthy. 2005. Folded chart perf-bound into book. Formerly CIP.
Includes bibliographical references and index.
9780071101103 (pbk.) £41.99 0071101101 (pbk.) £41.99
GBA664192 bnb
Marketing.
658.8
Basic marketing : a global-managerial approach. - 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008. - 1 v.790 p. (various pagings) : col. ill., col. maps ; 28 cm.
Previous ed.: published as by William D. Perreault, Jr. and E. Jerome McCarthy. 2005. Folded chart perf-bound into book. Formerly CIP.
Includes bibliographical references and index.
9780071101103 (pbk.) £41.99 0071101101 (pbk.) £41.99
GBA664192 bnb
Marketing.
658.8