Kotler, Philip.
Principles of marketing. - 13th ed., Global ed. Philip Kotler, Gary Armstrong - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010. - 1 v. 637 p. (various pagings) : ill. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008. Formerly CIP.
Includes bibliographical references and index.
9780137006694 (pbk.) £48.99 0137006691 (pbk.) £48.99
GBA8D0790 bnb
Marketing.
658.8
Principles of marketing. - 13th ed., Global ed. Philip Kotler, Gary Armstrong - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010. - 1 v. 637 p. (various pagings) : ill. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008. Formerly CIP.
Includes bibliographical references and index.
9780137006694 (pbk.) £48.99 0137006691 (pbk.) £48.99
GBA8D0790 bnb
Marketing.
658.8