Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - International ed., 9th ed. - Boston ; [London : McGraw-Hill], 2009. - xv, 784 p. : ill., maps ; 26 cm.
Previous ed.: 2006. Formerly CIP.
Includes bibliographical references and index.
9780071263351 ( pbk.) : £45.99 0071263357 ( pbk.) : £45.99
GBA800019 bnb
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
658.802
Strategic marketing / David W. Cravens, Nigel F. Piercy. - International ed., 9th ed. - Boston ; [London : McGraw-Hill], 2009. - xv, 784 p. : ill., maps ; 26 cm.
Previous ed.: 2006. Formerly CIP.
Includes bibliographical references and index.
9780071263351 ( pbk.) : £45.99 0071263357 ( pbk.) : £45.99
GBA800019 bnb
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
658.802