Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis, Rik Pieters. - 6th ed. - Boston : Houghton Mifflin, c2013. - xix, 497 p. : ill. ; 27 cm.
Includes bibliographical references (p. 555-656) and indexes.
9781133274490
Consumer behavior.
HF5415.32 / .H69 2004
658.8/342
Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis, Rik Pieters. - 6th ed. - Boston : Houghton Mifflin, c2013. - xix, 497 p. : ill. ; 27 cm.
Includes bibliographical references (p. 555-656) and indexes.
9781133274490
Consumer behavior.
HF5415.32 / .H69 2004
658.8/342