Ries, Al.
The 22 immutable laws of marketing : violate them at your own risk / Twenty-two immutable laws of marketing Al Ries and Jack Trout. - 1st pbk. ed. - New York : HarperBusiness, 1994, c1993. - xii, 143 p. : ill ; 21 cm.
Includes index.
Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace.
Adult Follett Library Resources.
0887306667 (pbk.)
Marketing.
Marketing.
HF5415 / .R54369 1994
658.8
The 22 immutable laws of marketing : violate them at your own risk / Twenty-two immutable laws of marketing Al Ries and Jack Trout. - 1st pbk. ed. - New York : HarperBusiness, 1994, c1993. - xii, 143 p. : ill ; 21 cm.
Includes index.
Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace.
Adult Follett Library Resources.
0887306667 (pbk.)
Marketing.
Marketing.
HF5415 / .R54369 1994
658.8