UOWD Library

Normal view MARC view ISBD view

Lewis, Mike, 1975-

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman]. - New York : McGraw-Hill, c2013. - xxxi, 286 p. : ill. ; 23 cm.

Includes bibliographical references (p. 269-273) and index.

Explains how today's best-known brands use effective social media strategies to make their brand stand out.

Adult Follett Library Resources. Adult.

ISBN: 9780071794961 (pbk. : alk. paper) 0071794964 (pbk. : alk. paper)

LCCN: 2012034106

Subjects--Topical Terms:
Marketing--Social aspects.
Customer relations.
Success in business.
Marketing--Social aspects.
Management--Social aspects.
Social responsibility of business.
Internet marketing--Social aspects.

LC Class. No.: HF5415 / .L48725 2013

Dewey Class. No.: 658.8/72