Vivian, John.
The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson Education, c2013. - xxvi, 478 p. : ill. (some col.) ; 28 cm. - Always learning .
"International edition"--Cover. Includes references and index.
9780205876457
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
302.23
The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson Education, c2013. - xxvi, 478 p. : ill. (some col.) ; 28 cm. - Always learning .
"International edition"--Cover. Includes references and index.
9780205876457
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
302.23