Spreadable media :
Jenkins, Henry, 1958-
Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, & Joshua Green. - New York ; London : New York University Press, c2013. - xv, 351 p. ; 24 cm. - Postmillennial pop .
Includes bibliographical references (p. 307-331) and index.
9780814743508 (cl : alk. paper) 9780814743515 (ebook) 9780814743904 (ebook)
2012028526
Mass media and culture.
Mass media and technology.
Mass media--Social aspects.
Social media.
302.23
Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, & Joshua Green. - New York ; London : New York University Press, c2013. - xv, 351 p. ; 24 cm. - Postmillennial pop .
Includes bibliographical references (p. 307-331) and index.
9780814743508 (cl : alk. paper) 9780814743515 (ebook) 9780814743904 (ebook)
2012028526
Mass media and culture.
Mass media and technology.
Mass media--Social aspects.
Social media.
302.23