Ulin, Jeff.
The business of media distribution : monetizing film, TV and video content in an online world / by Jeff Ulin. - Oxford : Focal Press, c2013. - xvii, 509 p. ; 23 cm.
Formerly CIP.
9780240812007 024081200X (pbk.)
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
384.068
The business of media distribution : monetizing film, TV and video content in an online world / by Jeff Ulin. - Oxford : Focal Press, c2013. - xvii, 509 p. ; 23 cm.
Formerly CIP.
9780240812007 024081200X (pbk.)
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
384.068