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Signorelli, Jim.

Storybranding : creating stand-out brands through the power of story / Jim Signorelli. - Austin, TX : Greenleaf Book Group, c2012. - xv, 230 p ; 23 cm.

ISBN: 9781608321452

LCCN: 2011937008

Subjects--Topical Terms:
Branding (Marketing)
Marketing--Planning.