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Wyatt, Justin, 1963-

High concept : movies and marketing in Hollywood / Justin Wyatt. - 1st ed. - Austin : University of Texas Press, 1994. - x, 237 p. : ill. ; 23 cm. - Texas film studies series .

Includes bibliographical references (p. [203]-225) and index.

ISBN: 0292790910

LCCN: 94011131

Subjects--Topical Terms:
Motion pictures--Marketing.--United States

Subjects--Geographic Terms:
Hollywood (Los Angeles, Calif.)

LC Class. No.: PN1995.9.M29 / W9 1994

Dewey Class. No.: 791.43/068/8