Curtin, Michael.
The American television industry / Michael Curtin and Jane Shattuc. - New York : Palgrave Macmillan, 2009. - 202 p. : ill. ; 24 cm. - International screen industries .
Includes bibliographical references (p. [185]-192) and index.
Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion.
9781844573370 (pbk.)
2009046585
Television broadcasting--United States.
Television broadcasting--Technological innovations.
PN1992.3.U5 / C87 2009
The American television industry / Michael Curtin and Jane Shattuc. - New York : Palgrave Macmillan, 2009. - 202 p. : ill. ; 24 cm. - International screen industries .
Includes bibliographical references (p. [185]-192) and index.
Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion.
9781844573370 (pbk.)
2009046585
Television broadcasting--United States.
Television broadcasting--Technological innovations.
PN1992.3.U5 / C87 2009