Handbook of public relations /
Skinner, Chris.
Handbook of public relations / Public relations Chris Skinner ... [et al.]. - 8th ed. - Cape Town : Oxford University Press Southern Africa, c2007. - 399 p. : ill., forms ; 24 cm.
Rev. ed. of: The handbook of public relations / Chris Skinner & Llew von Essen. 3rd ed. c1991.
Includes bibliographical references and index. "PRISA library list": p. 380-386.
Fundamentals of public relations -- Public relations and the media -- The techniques of public relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events.
9780195980226 (pbk.) 0195980220 (pbk.)
2008430244
Public relations--South Africa.
HD59 / .S46 2007
659.20968
Handbook of public relations / Public relations Chris Skinner ... [et al.]. - 8th ed. - Cape Town : Oxford University Press Southern Africa, c2007. - 399 p. : ill., forms ; 24 cm.
Rev. ed. of: The handbook of public relations / Chris Skinner & Llew von Essen. 3rd ed. c1991.
Includes bibliographical references and index. "PRISA library list": p. 380-386.
Fundamentals of public relations -- Public relations and the media -- The techniques of public relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events.
9780195980226 (pbk.) 0195980220 (pbk.)
2008430244
Public relations--South Africa.
HD59 / .S46 2007
659.20968