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Simply better :

Barwise, Patrick.

Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. - Boston : Harvard Business School Press, c2004. - xiv, 216 p. : ill ; 25 cm.

Includes bibliographical references (p. 197-208) and index.

ISBN: 0875843980

LCCN: 2003025723

Subjects--Topical Terms:
Consumer satisfaction--Evaluation.
Marketing.

LC Class. No.: HF5415.335 / .B37 2004

Dewey Class. No.: 658.8/12

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