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Bradley, Nigel, 1958-

Marketing research : tools & techniques / Marketing research tools and techniques Nigel Bradley. - 3rd ed. - Oxford : Oxford University Press, 2013. - xx, 527 p : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199655090 019965509X

Nat. Bib. No.: GBB2B4206

Subjects--Topical Terms:
Marketing research.
Marketing research--Textbooks.

Dewey Class. No.: 658.83