The impact equation :

Brogan, Chris.

The impact equation : are you making things happen or just making noise? / Chris Brogan and Julien Smith. - New York : Portfolio/Penguin, c2013. - xiv, 271 p. : ill. ; 24 cm.

Includes index.

Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers.

9780670922406

2012027307


New products.
Creative thinking.
Internet marketing.
Entrepreneurship.
Social media.

HF5415.153 / .B75 2012

658.8/72