McKeown, Max.

The strategy book / Max Mckeown. - Harlow, England ; New York : Pearson, 2012. - xxix, 237 p. : ill. ; 22 cm.

Includes bibliographical references and index.

The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answer following questions. What do we know about strategy? What can strategy do far you? How can you effectively use strategy tools? How can you engage people with strategy? How do you avoid, problems, and screw-ups? Using the science of strategy The Strategy Book will help you tackle the rally important challenges you face both in develop strategies and putting them into action. Its aim is to give you the best ideas wrapped up in a usable, enjoyable package.

9780273757092 (pbk.) 0273757091 (pbk.)


015868682 Uk

Strategic planning.

HD30.28 / .M3842 2012


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