Peng, Mike W.
Global business / Mike W. Peng. - 3rd ed. - Australia : South-Western: Cengage Learning c2014. - xxii, 644 p. ; col. ill., col. maps. : 28 cm.
Includes bibliographical references and index.
What determines the success and failure of firms around the globe? The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing a continuity to the learning process.
9781133584506 1133584500
2012949032
International business enterprises.
Global business / Mike W. Peng. - 3rd ed. - Australia : South-Western: Cengage Learning c2014. - xxii, 644 p. ; col. ill., col. maps. : 28 cm.
Includes bibliographical references and index.
What determines the success and failure of firms around the globe? The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing a continuity to the learning process.
9781133584506 1133584500
2012949032
International business enterprises.