Goward, Chris.
You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward. - Indianapolis, Ind. : John Wiley, c2013. - xxviii, 332 p. : ill. (some col.) ; 24 cm.
Includes index.
Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.
9781118301302 1118301307 (pbk.)
2012951871
GBB299498 bnb
016182119 Uk
Internet marketing--Evaluation.
Web sites--Evaluation.
HF5415.1265 / .G69 2013
658.872
You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward. - Indianapolis, Ind. : John Wiley, c2013. - xxviii, 332 p. : ill. (some col.) ; 24 cm.
Includes index.
Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.
9781118301302 1118301307 (pbk.)
2012951871
GBB299498 bnb
016182119 Uk
Internet marketing--Evaluation.
Web sites--Evaluation.
HF5415.1265 / .G69 2013
658.872