We first :
Mainwaring, Simon.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. - 1st ed. - New York : Palgrave Macmillan, 2011. - vi, 250 p. ; 25 cm.
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
Explores how social media and the importance of being seen as socially conscious are shaping the consumer climate and discusses how companies and organizations can maximize their visibility by taking advantage of both trends.
9780230110267 (trade) 0230110266
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing)
Internet marketing.
Social responsibility of business.
Capitalism.
Mass media--Economic aspects.
Brand name products.
Internet marketing.
HD60 / .M327 2011
658.8
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. - 1st ed. - New York : Palgrave Macmillan, 2011. - vi, 250 p. ; 25 cm.
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
Explores how social media and the importance of being seen as socially conscious are shaping the consumer climate and discusses how companies and organizations can maximize their visibility by taking advantage of both trends.
9780230110267 (trade) 0230110266
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing)
Internet marketing.
Social responsibility of business.
Capitalism.
Mass media--Economic aspects.
Brand name products.
Internet marketing.
HD60 / .M327 2011
658.8