Qualman, Erik, 1972-
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, 2013. - xviii, 316 p. : ill. ; 24 cm.
Includes index.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
9781118232651 1118232658
2012026725
Social media--Economic aspects.
HM742 / .Q83 2013
658.8/72
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, 2013. - xviii, 316 p. : ill. ; 24 cm.
Includes index.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
9781118232651 1118232658
2012026725
Social media--Economic aspects.
HM742 / .Q83 2013
658.8/72