Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood. - New York : Allworth Press, c2010. - xvii, 285 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Argues that design processes, principles, and solutions can be used to solve any business problem; and discusses using design for brand building, designing meaningful customer experiences, and related topics.
9781581156683 1581156685 (pbk.)
2009026966
GBA981960 bnb
015352170 Uk
Industrial design.
Product design.
TS171.4 / .D4865 2010
658.5/752
Includes bibliographical references and index.
Argues that design processes, principles, and solutions can be used to solve any business problem; and discusses using design for brand building, designing meaningful customer experiences, and related topics.
9781581156683 1581156685 (pbk.)
2009026966
GBA981960 bnb
015352170 Uk
Industrial design.
Product design.
TS171.4 / .D4865 2010
658.5/752