Kaye, Debra.

Red thread thinking : weaving together connections for brillant ideas and profitable innovation / Debra Kaye with Karen Kelly. - New York : McGraw-Hill Education, c2013. - xxii, 248 p. : ill. ; 24 cm.

Includes index.

A significant change of mind -- Stop brainstorming, take a shower -- Get clued in on the real story -- Stop crying over spilt milk because the glass is still half full -- They made it, we borrow it -- We think, therefore we innovate -- The footprint of behavior and how to find it -- Emotional memory : the culture tattoo -- Simple is smarter and always will be -- Good things come in great packages -- Draw me a story -- The force of passion.

9780071808217 (hbk. : alk. paper) 0071808213 (hbk. : alk. paper)

2012043009


Creative ability in business.
Creative thinking.
Diffusion of innovations.
Success in business.

HD53 / .K39 2013

658.4/0714

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