Wild, John J.
International business : the challenges of globalization / John J. Wild, UNIVERSITY OF Wisconsin, Madison, Kenneth L. Wild, University of London, England. - 7th Ed. - Boston : Pearson, c2014. - xxiii, 449 p. : col. ill., col. maps ; 29 cm.
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
9780133063004 (alk. paper) 0133063003 (alk. paper)
2012039708
International business enterprises--Management.
International trade.
658/.049
International business : the challenges of globalization / John J. Wild, UNIVERSITY OF Wisconsin, Madison, Kenneth L. Wild, University of London, England. - 7th Ed. - Boston : Pearson, c2014. - xxiii, 449 p. : col. ill., col. maps ; 29 cm.
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
9780133063004 (alk. paper) 0133063003 (alk. paper)
2012039708
International business enterprises--Management.
International trade.
658/.049