Arena, Christine.
Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge / Christine Arena. - Novato, CA : [S.l.] : New World Library ; Distributed to the trade by Publishers Group West, c2004. - xxvi, 195 p. : ill ; 22 cm.
Includes bibliographical references (p. 177-185) and index.
The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Cooperating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- Why corporate evolution is mandatory and what you can do.
Profiles ten innovative companies whose leaders have built their company by focusing more on the needs of their shareholders and society as a whole.
Adult Follett Library Resources.
1577314573 (pbk. : alk. paper)
2004015443
Social responsibility of business--Case studies.
Social responsibility of business--Case studies.
HD60 / .A74 2004
658.4/08
Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge / Christine Arena. - Novato, CA : [S.l.] : New World Library ; Distributed to the trade by Publishers Group West, c2004. - xxvi, 195 p. : ill ; 22 cm.
Includes bibliographical references (p. 177-185) and index.
The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Cooperating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- Why corporate evolution is mandatory and what you can do.
Profiles ten innovative companies whose leaders have built their company by focusing more on the needs of their shareholders and society as a whole.
Adult Follett Library Resources.
1577314573 (pbk. : alk. paper)
2004015443
Social responsibility of business--Case studies.
Social responsibility of business--Case studies.
HD60 / .A74 2004
658.4/08