The why axis :

Gneezy, Uri

The why axis : hidden motives and the undiscovered economics of everyday life / Uri Gneezy and John A. List ; with a foreword by Steven D. Levitt, co-author, Freakonomics and SuperFreakonomics - First edition. - xi, 267 p. : ill. ; 24 cm.

Includes bibliographical references (pages 247-256) and index.

A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.

9781847946744 9781610393119 1610393112


Economics--Psychological aspects.
Motivation (Psychology)--Economic aspects.

330.01/9