Brabandere, Luc de
Thinking in new boxes : a new paradigm for business creativity / Luc de Brabandere and Alan Iny - First edition. - New York : Random House, [2013] - xiii, 330 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
9780812992953
2013000538
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
HD53 / .B7125 2013
658.4/0714
Thinking in new boxes : a new paradigm for business creativity / Luc de Brabandere and Alan Iny - First edition. - New York : Random House, [2013] - xiii, 330 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
9780812992953
2013000538
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
HD53 / .B7125 2013
658.4/0714