Global public relations :
Global public relations : spanning borders, spanning cultures /
edited by Alan R. Freitag and Ashli Quesinberry Stokes.
- New York : Routledge, c2009.
- xviii, 310 p. ; ill. : 25 cm.
Includes bibliographical references and index.
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting.
9780415448154 041544814X (hardback) 9780415448154 (pbk.) 0415448158 (pbk.)
2008014022
Public relations--Cross-cultural studies.
Intercultural communication.
Culture and globalization.
HM1221 / .G56 2009
659.209
Includes bibliographical references and index.
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting.
9780415448154 041544814X (hardback) 9780415448154 (pbk.) 0415448158 (pbk.)
2008014022
Public relations--Cross-cultural studies.
Intercultural communication.
Culture and globalization.
HM1221 / .G56 2009
659.209