Cecere, Lora M.
Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr. - xvi, 303 p. : ill. ; 24 cm. - Wiley & SAS business series. .
Includes bibliographical references (p. 288) and index.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
9781118218310 (cloth)
2012037486
Business logistics.
HD38.5 / .C343 2013
658.7
Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr. - xvi, 303 p. : ill. ; 24 cm. - Wiley & SAS business series. .
Includes bibliographical references (p. 288) and index.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
9781118218310 (cloth)
2012037486
Business logistics.
HD38.5 / .C343 2013
658.7