Swann, Patricia.
Cases in public relations management / Patricia Swann. - New York : Routledge/Taylor and Francis Group, c2010. - ix, 388 p. : ill. ; 24 cm.
Originally published: 2008.
Includes bibliographical references and index.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
9780415878937 0415878926 (hbk) 9780415878937 (pbk.) 0415878934 (pbk.) 9780203851364 (ebk) 0203851366 (ebk)
Public relations--Management--Case studies.
HD59 / .S93 2010
659.2
Cases in public relations management / Patricia Swann. - New York : Routledge/Taylor and Francis Group, c2010. - ix, 388 p. : ill. ; 24 cm.
Originally published: 2008.
Includes bibliographical references and index.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
9780415878937 0415878926 (hbk) 9780415878937 (pbk.) 0415878934 (pbk.) 9780203851364 (ebk) 0203851366 (ebk)
Public relations--Management--Case studies.
HD59 / .S93 2010
659.2