Govindarajan, Vijay.
Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble. - New York : St. Martin's Press, c2013. - xiv, 178 p. : ill. ; 22 cm.
Includes index.
9781250040176 (hardcover)
2013013487
Diffusion of innovations--Management.
Technological innovations--Management.
New products.
Creative ability in business.
HD45 / .G6185 2013
658.5/14
Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble. - New York : St. Martin's Press, c2013. - xiv, 178 p. : ill. ; 22 cm.
Includes index.
9781250040176 (hardcover)
2013013487
Diffusion of innovations--Management.
Technological innovations--Management.
New products.
Creative ability in business.
HD45 / .G6185 2013
658.5/14