Sachs, MaryLee.
What the new breed of CMOs know that you don't / by MaryLee Sachs. - Farnham, Surrey : Gower, 2013. - xix, 151 pages ; 26 cm.
Includes bibliographical references and index.
9781409455721 (hardback : alk. paper)
2013003999
Marketing executives.
Marketing--Management.
HF5415.13 / .S2325 2013
658.8
What the new breed of CMOs know that you don't / by MaryLee Sachs. - Farnham, Surrey : Gower, 2013. - xix, 151 pages ; 26 cm.
Includes bibliographical references and index.
9781409455721 (hardback : alk. paper)
2013003999
Marketing executives.
Marketing--Management.
HF5415.13 / .S2325 2013
658.8