Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. - 13th ed., International edition. - 743 pages : ill. ; 28 cm. - Always learning .
Includes bibliographical references and index.
Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
9780273768944 (paperback) 0273768948 (paperback)
GBB377894 bnb
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. - 13th ed., International edition. - 743 pages : ill. ; 28 cm. - Always learning .
Includes bibliographical references and index.
Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
9780273768944 (paperback) 0273768948 (paperback)
GBB377894 bnb
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802